Children’s Audio Publisher Attempts to Avoid Bankruptcy

CNN.com reports:

Trudy Corporation announced today that it had entered into a definitive Asset Purchase Agreement whereby Trudy would sell substantially all of its assets to MMAC, LLC, which also would assume certain liabilities of Trudy. Trudy Corporation is a publisher of children’s educational story and novelty books, audiobooks and plush toys, doing business as Soundprints, Studio Mouse and Music for Little People.com and located in Norwalk, Connecticut.

About Trudy Corporation

Founded in 1947 as a stuffed toy manufacturer, Trudy Corporation today is a prominent publisher of educational story books, read along audiobooks and plush toy manipulatives under licenses with the Smithsonian Institution, American Veterinary Medical Association and the African Wildlife Foundation. It also holds “edutainment” novelty book and audiobook licenses with Disney Publishing Worldwide, Inc, and Sesame Workshop. The Company’s Soundprints products may be found in school libraries, museums, zoos and aquaria flagged by their many Teacher’s Choice, Parents Choice and Benjamin Franklin Awards. Studio Mouse is the leading publisher of book and audio novelty books distributed in warehouse clubs and the mass market. Over 35% of Studio Mouse and Soundprints products are sold internationally in 35 countries. The Company holds a Disney license in the Spanish language for Spain. Believing that educational manipulatives and an audio component to books are critical to developing reading skills and fostering literacy in schools and home, the Company bought MusicForLittlePeople.Com and the companion direct mail catalog in 2008 to build the Company’s direct to consumer and library business.

MusicforLittlePeople.com is also a distributor for popular children’s singer-songwriter Raffi.

Related post: 12.18.2009 — Library Journal Picks Best Audiobooks, and Workshop Event

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