Put A Little Looney In Your GPS

This makes the fourth in our series covering official celebrity/character voices for TomTom navigational devices… Homer Simpson, Darth Vader, Yoda and now… Looney Tunes!

Joe Alaskey at the premiere of 'Looney Tunes: Back in Action' (11/09/2003). Photo credit: exposay.com / Lee Roth / RothStock

First offered are Bugs Bunny and Yosemite Sam, performed by Joe Alaskey (Tiny Toon Adventures, Duck Dodgers).

Here’s the official press release, courtesy of BusinessWire.com:

For Immediate Release

Warner Bros. Looney Tunes™ characters bring their animated antics to TomTom!

~ The classic voices of Bugs Bunny, Yosemite Sam, Daffy Duck, Sylvester and Pepé Le Pew star on TomTom devices ~

CONCORD, Mass.–(BUSINESS WIRE)–TomTom draws on the rich heritage of Looney Tunes’ animated superstars! In association with Warner Bros. Consumer Products and VoiceSkins.com, TomTom brings the classic Looney Tunes voices to TomTom navigation devices for the very first time.

“Say doc, after 600 yards stay in the right lane. What’s this rabbit’s foot doin’ in the glove box?”

Beginning today with Bugs Bunny and Yosemite Sam, the launch of Warner Bros.’ dazzling galaxy of classic cartoon greats will continue throughout the Autumn of 2010 – with Daffy Duck and Sylvester launching in October, and Pepé Le Pew coming to TomTom device screens in November.

Bugs Bunny, the most popular cartoon character ever, guides you in his trademark laconic way with wise-cracks aplenty. Just make sure you’ve got enough carrots to keep your hungry co-pilot focused on the navigation! As well as the sounds of much carrot munching, the Bugs Bunny voice also features the iconic Looney Tunes theme, entertaining sound effects and original incidental music overlaid on the navigation commands to provide that iconic Looney Tunes shorts feel. Bugs makes driving more fun with lines such as, “Say doc, after 600 yards stay in the right lane. What’s this rabbit’s foot doin’ in the glove box?”

[Video demo of TomTom Bugs Bunny in action]

Yosemite Sam, the greatest, the toughest, rip-roarin’-est, hombre that ever packed a six-shooter and a map navigates with characteristic growls and threats like: “Sharp left, ya humpbacked muley. Then go straight on. This ve-hicle ain’t big enough for the two of us!”

“We are excited to launch these Looney Tunes voices exclusively for TomTom devices. By offering these fun personalities, our drivers will not only enjoy the best directions, but they will also have fun along the way,” said Tom Murray, senior vice president market development at TomTom, Inc. “We hope that drivers and passengers of all ages can enjoy the rich heritage of these classic voices during their everyday journeys.”

“TomTom is a global leader in personal navigation and what better way to travel than with a little help from some of the world’s most beloved characters,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “The Looney Tunes will make any journey more entertaining with their irreverence and fun-loving nature.”

TomTom customers will also be able to download free of charge various official warning alert sounds voiced by Bugs Bunny and Yosemite Sam, along with free start up screen wallpapers.

To celebrate the release of the voices, TomTom is launching a hilarious viral video treat featuring the Looney Tunes classic characters, and their agent, “negotiating” a deal to bring their voices to TomTom.

All Looney Tunes voices will be available in English. The Bugs Bunny and Yosemite Sam voices are available for download immediately for $12.95.

To hear clips of the voices – and to find out more about them – visit www.tomtom.com/looneytunes

All Looney Tunes voices are performed by Emmy award-winning voice actor, Joe Alaskey.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it employs over 3000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in- dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found on www.TomTom.com.

About VoiceSkins.com & Locutio Voice Technologies

Founded in 2004, Locutio Voice Technologies is the world’s foremost developer of real celebrity and premium branded voice content for in-car GPS. Working with vocal greats like Lucas Film/Star Wars, Fox/Simpsons, Warner Bros./Looney Tunes and Snoop Dogg, Locutio’s VoiceSkins make every journey a truly fun event, delivering real in-car infotainment!

VoiceSkins.com currently offers the original Homer Simpson voice for sale, recorded by Dan Castellaneta, the voice of Snoop Dogg, the official Star Wars voices and now the classic Looney Tunes characters. More high-profile branded celebrity voice content is set to be launched throughout Q4 2010. See www.VoiceSkins.com (and their official YouTube Channel) and www.Locutio.co.uk for further details.

LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

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And here are some bonus videos to showcase Joe Alaskey’s tremendous talent as an impressionist:

- Joe Alaskey on The David Letterman Show, circa 1987 (this video currently has over 908 thousand views on YouTube):

- Joe Alaskey performing a series of impressions on Comedy Tonight (circa 1985-ish):

- Local FOX affiliate interviews Joe in a promo for the very short-lived Tiny Toons spinoff The Plucky Duck Show (circa 1992):

- Joe Alaskey performs as Daffy, Marvin, Yosemite Sam and Bugs with the West Coast Symphony in Santa Barbara, CA (Feb 2004):

- Joe Alaskey interview and street chat with fans (Oct. 2008):.

~ Craig Crumpton
Publisher, Voice Actors in the News

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